Dynamic and Discerning Association Inc. is an educational non-profit organization dedicated to raising awareness in education and higher learning institutions of African American culture, particularly through Divine Nine and Greek culture, as well as Historically Black Colleges and Universities (HBCUs) in the northern East Coast of the United States, including the original black colleges home Eastern Shore Maryland and all surrounding entities. The organization's website will feature a wide range of content, including merchandise, streaming platforms, events, workshops, mental health awareness, financial literacy, and culinary workshops. With a focus on Greek life, self-awareness, entertainment, excitement, elegance, and dynamism, the website design preferences are clear. The history of the business revolves around its non-profit mission to open doors for at-risk youth, those battling mental health issues, and individuals interested in learning about Greek life in universities. Additional goals for the website include increasing donation visibility and improving event registration.